News & guides
News
Guides, research and updates on Google reviews, review velocity and local SEO for small businesses.
Why How Often You Get Reviews Matters More Than Your Star Rating
Your 4.9 stars from 2023 aren’t winning customers. Why the pace of new Google reviews matters more than your rating for rankings, buyers and AI search.
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The Review Marketing Flywheel: How Smart Businesses Turn Every Customer Into a Growth Engine
How local businesses use the review marketing flywheel (collect, respond, share and publish) to win local search and attract new customers on autopilot.
Why Responding to Negative Google Reviews Is One of the Most Important Things a Small Business Can Do
Ignoring a negative Google review is never the safe option. Why responding protects your reputation, rankings and revenue, and how to do it right.
Why Google Reviews Matter for Your Veterinary Practice (More Than You Think)
Pet owners choose a vet on trust, and they check Google reviews first. How reviews help vet practices rank higher, win more clicks and convert more clients.
The Reputation Gap: How Kent’s Independent Vets Are Closer to Winning Than They Think
Our analysis of 126 Kent vet practices shows corporates now own most of the market, but independents are closer to winning on Google reviews than they think.
Google Maps Ask Maps: Why Review Velocity Is Now a Local SEO Essential
Google’s Gemini-powered Ask Maps answers local searches from your Business Profile and reviews. Why review velocity is now essential for local SEO.
Why Google Reviews Are Now Your Most Powerful Marketing Asset — And What ‘Review Velocity’ Actually Means for Your Rankings
Review velocity is how consistently you earn new reviews, and Google uses it as a local ranking signal. What it means, how to benchmark it and how to improve it.
Review Velocity V2.0 Is Here: Not Just a Review Tool, a Review Marketing Platform
Review Velocity V2.0 turns review management into review marketing: AI replies, social posting, blog content and a Google Business Profile dashboard.
Why You Should Ask for Reviews in Your Business
Reviews are now critical to winning customers, whether you run a local shop or a growing service business. Why asking for reviews pays off, and how to do it.
The Crucial Role of Reviews for Small Businesses
Online visibility can make or break a small business. How reviews and Google’s E-E-A-T guidelines shape your local SEO, and what to do about it.
Why Are Reviews Important to Your Business?
Online reviews have changed how customers decide what to buy. Why reviews matter so much for small businesses, from trust and rankings to ROI.
8 Ways to Get Reviews for Your Business
Eight practical ways to get more reviews for your business, from asking at the right moment to making it easy and responding to every review.
How to Claim Your Google My Business Profile in 7 Steps
Thousands of businesses have a Google profile they have never claimed. How to claim yours in 7 steps and take control of your reviews and listing.
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